MEMBER ENGAGEMENT

ENGAGING WITH MEMBERS THROUGHOUT THEIR JOURNEY

Member engagement is about what your members do, why they do it and how they feel.  It's about the value they place on their membership and what motivates each individual to continue being a member.  What makes one member feel engaged with their organisation may not be the same for another, and will alter as their personal and professional circumstances change. 

2017 Member Engagement Report 

As well as collecting engagement data for sector benchmarking, our 2017 Member Engagement Survey investigated the opportunities organisations are providing for members to input, interact and collaborate to co-create their ideal membership body.

 

 

Guest blogs

Two participants from our Member Engagement Survey gave us greater insight into their member engagement successes: 

Big data: a new way to reach disengaged members Daniel Romney, Institution of Engineering and Technology

It's free to say thank you: recognising and rewarding our volunteers Milly Durrant, British Dietetic Association

 

MEMBER ENGAGEMENT

RATINGS

Capture engagement ratings through member surveys

SECTOR SURVEY

Valuable insight into current member engagement practices

OUR RESEARCH

Engaging younger & newly qualified members
It is hugely encouraging that, with an increasing number of organisations placing emphasis and resources on membership engagement, Ashridge is taking the initiative to develop this study. The ability to measure and compare engagement will open the dialogue to a wider understanding of the importance and mechanics of this vital aspect of association work.
CRISTIAN HOLMESDEPUTY CHIEF EXECUTIVE, BRITISH ASSOCIATION FOR COUNSELLING AND PSYCHOTHERAPY