Member engagement is about what your members do, why they do it and how they feel. It's about the value they place on their membership and what motivates each individual to continue being a member. What makes one member feel engaged with their organisation may not be the same for another, and will alter as their personal and professional circumstances change.
2017 Member Engagement Survey
As well as collecting engagement data for sector benchmarking, our 2017 Member Engagement Survey investigated the opportunities organisations are providing for members to input, interact and collaborate to co-create their ideal membership body.
Some of the organisations taking part in our 2017 Member Engagement Survey gave us greater insight into their member engagement successes:
Co-creating with the experts - using the knowledge and experience of member to develop quality content Rob Ledger, Chartered Sociey of Physiotherapy
Using data and digital to target new membes - and increase retention Gavin Berkerey, Royal Society of Medicine
Big data: a new way to reach disengaged members Daniel Romney, Institution of Engineering and Technology
It's free to say thank you: recognising and rewarding our volunteers Milly Durrant, British Dietetic Association