IDEAS
RECRUITMENT STRATEGIES THAT REAP REWARDS
Member recruitment strategies should be tailored to fit and supported by masterful marketing. But there's one relatively simple recruitment method that does fit all...
GETTING IT RIGHT FOR RETIRED MEMBERS
In the UK, 10% of people are now working beyond the age of 65. Membership organisations may need to think differently about their offer for older members.
WHY DON'T STUDENT MEMBERS DO MEMBERSHIP SURVEYS?
Getting more student members to take part in membership surveys requires organisations to know why not so many are taking part in the first place
FORGET ABOUT THE MONEY...
Knowing what members see as the most important benefit of their work can help membership bodies - and employers - recruit and retain
SATISFYING THE NEEDS OF DIGITAL NATIVES
When it comes to technology, expectations are increasing and tolerance for poor standards reducing. How can membership bodies provide an experience that satisfies the current generation of digital natives?
MAKE CONTENT RELEVANT BY KNOWING WHY MEMBERS NEED IT
Membership organisations commonly rely on research insight to inform all sorts of business processes, from recruitment campaigns to refining the member offer. But how often is research specifically designed to inform content strategies and plans?
FROM LADDERS TO LATTICES: SUPPORTING MEMBERS' CAREER PATHWAYS
Career ladders may be a thing of the past, and younger professionals are more likely to be following a career path that moves sideways - and backwards - as well as upwards. So how can membership bodies support them on their journey?
THE RELEVANCE OF MEMBERSHIP TO YOUNGER GENERATIONS
Some key findings from our research with the next generation of young professionals
NURTURING NEW MEMBERS
Capitalise on the enthusiasm of new members from the point they join until the y renew
SOME MEMBERS DON'T WANT TO BE MORE ENGAGED
There have been plenty of studies to show that the more engaged members are, the more likely they are to stick with their membership. It certainly seems to hold true. But what if members don't want to be more engaged?
DIVING DEEPER: UNCOVERING THE HOW AND WHY BEHIND WHAT MEMBERS DO
Surveys can help you discover what members do, and a little of the how, but qualitative insight will give you a deeper view of the motivations behind their actions.
ROLLING OR ANNUAL RENEWALS - A CIRCULAR DEBATE
05 SEPTEMBER 2017 - Rolling or annual renewals? The debate rumbles on, so which is best for your organisation?
MEMBER VALUE IS LIKE AN OLD PAIR OF TRAINERS
04 JUNE 2017 Customers’ perceived value drives the ways in which new products and services are developed. Are UK membership bodies working with their members to co-create value?
THE MEMBER VALUE PROPOSITION
Spending a bit of time on your value proposition will help you and your colleagues focus on what the organisation is all about and what it means to all stakeholders.