CASE STUDIES
MEMBERSHIP KNOW-HOW
We are membership sector specialists. We work with organisations ranging in size from around 2,000 members to over 400,000 members, national and international, inlcuding professional bodies, trade associations, other membership organisations, charities and healthcare organisations.
A SURVEY AND TELEPHONE INTERVIEWS TO INFORM THE CORPORATE STRATEGY
Ashridge Communications worked with Chord to conduct research with members and subscribers, informing the five-year corporate strategy, member value proposition and plans for recruitment, retention and engagement.
INVESTIGATING ONLINE VS FACE-TO-FACE OPPORTUNITIES FOR EVENT SPONSORS
Exploring how event exhibitors and sponsors feel about live events with social distancing, online events, and the overall state of the market - using an online survey and telephone interviewing.
QUALITATIVE RESEARCH WITH SENIOR DECISION MAKERS
Creative focus groups for senior level participants provided the insight that the PSNC needed to inform future plans.
RESEARCH AND INSIGHT PROGRAMME TO INFORM A GROWTH STRATEGY
A broad programme of research with additional consultation to help the CIWM determine how to grow membership, customers and revenue in a fast-changing sector.
MARKETING AND COMMUNICATIONS SUPPORT & MEMBER VALUE PROPOSITION
Strategic support of membership growth through communications planning, market research and development of a new value proposition
RESEARCH TO ENABLE A MORE PERSONALISED MEMBER JOURNEY
A programme of quantitative and qualitative member research, with emphasis on investigating and understanding members’ experiences and professional needs as they move through career stages.
A NEW SURVEY TO TRACK AND MEASURE ENGAGEMENT
The first of a new, annual engagement survey for the CIOB. The focus for 2017 was to find out more about the aspects of membership most valued, and set up trackable engagement benchmarks.
A NEW BRAND IDENTITY
A fresh approach to creating a new logo and associated designs for the next stage of the organisation's development.
MISSION, VISION & VALUES, RE-BRANDING AND A COMMUNICATION STRATEGY
Stakeholder research, re-branding, vision, mission and values, and a communication strategy to put the charity on a new level.