CASE STUDIES

SOME EXAMPLES OF OUR WORK

Select a case study below to find out about the type of work we do.

QUALITATIVE RESEARCH WITH SENIOR DECISION MAKERS

Creative focus groups for senior level participants provided the insight that the PSNC needed to inform future plans.

RESEARCH AND INSIGHT PROGRAMME TO INFORM A GROWTH STRATEGY

A broad programme of research with additional consultation to help the CIWM determine how to grow membership, customers and revenue in a fast-changing sector.

MARKETING AND COMMUNICATIONS SUPPORT & MEMBER VALUE PROPOSITION

Strategic support of membership growth through communications planning, market research and development of a new value proposition

RESEARCH TO ENABLE A MORE PERSONALISED MEMBER JOURNEY

A programme of quantitative and qualitative member research, with emphasis on investigating and understanding members’ experiences and professional needs as they move through career stages.

A NEW SURVEY TO TRACK AND MEASURE ENGAGEMENT

The first of a new, annual engagement survey for the CIOB. The focus for 2017 was to find out more about the aspects of membership most valued, and set up trackable engagement benchmarks.

A NEW BRAND IDENTITY

A fresh approach to creating a new logo and associated designs for the next stage of the organisation's development.

MISSION, VISION & VALUES, RE-BRANDING AND A COMMUNICATION STRATEGY

Stakeholder research, re-branding, vision, mission and values, and a communication strategy to put the charity on a new level.