We can provide qualitative research through semi-depth and depth telephone interviews, face-to-face interviews and focus groups.
Telephone interviews may be fully qualitative Telephone Depth Interviewing (TDI) or a hybrid approach that includes quantitative Computer Assisted Telephone Interviewing (CATI).
Our work includes development of full discussion guides to optimise the questioning and communications planning to ensure maximum participation.
Typical projects may:
The Ashridge team are experienced at interviewing at all levels, and provide full analysis and reporting, including recommendations.