OUR THOUGHTS: Professional membership bodies have historically had high retention rates. Nevertheless, the debate about rolling renewals (where members renew on the anniversary of their joining) vs annual (all members renew on the same date) rumbles on.
There are advantages and disadvantages to each, but we've heard that some of our clients are coming under pressure to switch to annual renewals. Why?
GUEST BLOG: For the Royal Society of Medicine, ensuring members renew at the end of their first year of membership is crucial. Gavin Berkerey, Marketing Manager, explains how the RSM decided to dramatically improve email correspondence with newly-joined members to increase engagement, with the ultimate aim of improving the renewal rate at the end of the first year.