HOME
Guest blogs from The Institution of Engineering and Technology and The British Dietetic Association
How the IET uses big data to re-engage members at risk of lapsing and a BDA campagn to recognise and reward volunteers that brought surprise results.
This month we're delighted to feature contributions from two membership and marketing professionals:
Daniel Romney, Data Marketing Manager, explains how the Institution of Engineering and Technology has taken a big data approach to identify members at risk of lapsing and do something about it.
We spoke with Milly Durrant, Head of Membership, who told us about the success of the British Dietetic Association’s ‘thank you’ cards sent to its 1000 volunteers during 2017 Volunteer Week in June.